The Challenge
Powering a new model for education.
Spark Generation set out to challenge the rigid structures and outdated assessment methods that have long constrained both learners and educators. Qubiz architected and built the platform from the ground up, applying domain expertise, rigorous research, and structured user interviews to deliver a solution that works for course creators, teachers, students, and parents alike.
What We Built
An AI-powered learning experience
From day one, the goal was personalisation at scale. The AI assistant analyses platform interactions to generate tailored learning recommendations for each student, while an AI-powered grading assistant reduces repetitive administrative work and returns valuable time to educators.
Pivoting from B2C to B2B
As Spark Generation matured, the strategic opportunity was clear: direct partnerships with schools would unlock a far broader market. Qubiz provided the consultative guidance and engineering expertise to execute that pivot, introducing new features aligned to both commercial and operational requirements, and positioning the platform for sustained growth.
Co-creating for every user
The platform was not built in isolation. Through close collaboration with students, teachers, and parents, Qubiz ensured the solution addressed the realities of every user — from course creation and progress tracking to parent visibility and teacher workflows.
Strategic support when it mattered
During a critical growth phase, Spark Generation received strategic investment and consultative support through the Qubiz InQubator programme, providing authoritative guidance precisely when it mattered most.
The Results
What happens when the right technology meets the right strategy.
- 9,500 students learning on the platform.
- 560 teachers supported across the network.
- 68 countries reached by a growing global community.
- 1,036 hours saved and returned to educators through automation.
- 20% increase in enrolment rates in the first year after the B2B pivot.
In Their Words
“Qubiz has been our reliable partner, helping us at every step of the process. What I appreciated most about the colleagues from Qubiz is their ability to assist us not just from a technical perspective but also from our users' perspective and prioritise value over features.”
Mihai Barbu — Chief Innovation Officer, Spark Generation
Frequently asked questions
01What makes the platform AI-powered?
An AI assistant analyses platform interactions to generate tailored learning recommendations for each student, while an AI-powered grading assistant reduces repetitive admin and returns time to educators.
02Why did Spark Generation pivot from B2C to B2B?
Direct partnerships with schools unlocked a far broader market. Qubiz provided the consultative guidance and engineering to execute the pivot and align new features to commercial and operational needs.
03How was the product designed for its users?
It was co-created through close collaboration with students, teachers and parents, addressing the realities of every user — from course creation and progress tracking to parent visibility and teacher workflows.
04What results did the platform achieve?
The platform reaches 9,500 students and 560 teachers across 68 countries, has saved educators 1,036 hours through automation, and drove a 20% increase in enrolment in the first year after the B2B pivot.
